Metrics
| Metric | Calculation |
|---|---|
| Conversion rate | Qualified events ÷ tracked clicks |
| Earnings per click | Approved commission ÷ tracked clicks |
Use the same period and event definition. With zero clicks the rate is undefined. Do not mix cohorts.
Sample and adjustments
One large event or a small sample can distort a rate. Account for refunds, chargebacks, and cohort maturity. Segment only when there are enough observations.
Make a measured decision
Keep the placement stable while changing one factor. Include costs and a budget. A high sample rate is not a promise about later traffic. Read the optimization guide.
Still need help?
Use the diagnostic or contact Partner Support. For a personal follow-up, contact Partner Support with the details of your question.